In mid-December, Amazon filed with the U.S Patent and Trademark Office an attempt to trademark the Kindle wordmark. Seems normal, right? For the most part, yes. However, Amazon quietly included an interesting description of Kindle associated goods.
Maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices; consulting services in the field of physical maintenance of computer hardware, computer peripherals, computer networks and consumer electronic devices; technical support services, namely, troubleshooting in the nature of the repair of computer hardware."
So what's the big idea? Well, coincidentally it looks rather similar to Apple's AppleCare statement.
It's notable that the statements are practically identical. However, there's no room to point the finger at Amazon for the idea. After all, who wouldn't want protection and care for their beloved gadgets? With the approval of Amazon's application, their warranty will significantly better itself. Talks from consumers and techies are calling it Kindle Care, but Amazon probably won't copy that, too.