Yahoo! launches YOUREKA! digital treasure hunt
Yahoo! has launched their YOUREKA! online and offline digital treasure hunt designed to connect users with their offerings, and chance to win attractive prizes. Yahoo! users just need to look for colored tickets seeded online in various Yahoo! services like Messenger, Mail or News, and they can redeem it for various giveaways including the grand prize of a Honda Jazz with bodywork designed by funky graffiti artist, Mimi Mashud.
SINGAPORE, October 20, 2009 – You can hunt anytime, anywhere, anyhow for the next seven weeks because YOUREKA! has hit Singapore. Launched by Yahoo! Singapore (www.yahoo.com/sg), YOUREKA! is an online and offline digital treasure hunt that’s taken an old idea and turned it into a national past-time.
Can you hunt alone? Why not!
In packs? Sure.
By day? Yeah!
By night? Right!
Just like Yahoo!, YOUREKA! will take treasure hunters on a journey around the Internet, across Singapore, on and offline – in search of knowledge, rewards and fun. Fast. YOUREKA! is simple to play. Yahoo! users have to find coloured tickets that are seeded online in various Yahoo! services like Messenger, Mail or News. Tickets come in three different colours – Red, Blue and Green – and go ‘Live’ in waves throughout the duration of the hunt. Find a ticket, click on it and it’s yours – and you can redeem it for fabulous giveaways. Top ticket hunters are eligible to try to find elusive Purple tickets and the chance to drive away with the grand prize – a one-of-a-kind Honda Jazz, sporting bodywork designed by funky graffiti artist, Mimi Mashud.
Anyone can join in the hunt via the Yahoo! Singapore (http://www.yahoo.com.sg/). There you can access the YOUREKA! microsite with online hints to help you discover YOUREKA! tickets. Yahoo! partners in YOUREKA! include adidas, BlackBerry, Singapore Flyer, and The Cathay. Successful hunters stand to win adidas accessories, blockbuster movie screenings, BlackBerry® Curve™ 8520 smartphones, customizable mi adidas Supernova Sequence shoes and mi adidas Microbounce shoes and exclusive passes to the YOUREKA! Finale party, as well the 1.3L Honda Jazz.