Yesterday marked the final day of Yahoo’s email service in the country, after the company announced in April that it was looking to wind down it’s email service in country.
The move follows Yahoo’s gradual withdrawal of services in China, which is mainly due to the lack of interest in the country, as was evidenced by the media giant shutting down its Chinese music service back in December 2012. Yahoo continues to have a presence in the Chinese technology industry thanks to its 40 percent stake in e-commerce giant Alibaba, which it bought for $1 billion in 2005. As such, a notice on Yahoo China directs users with suffixes @yahoo.com.cn and @yahoo.cn to Alibaba’s Alimail service, which will continue to support Yahoo addresses until December 31, 2014.
Yahoo is also continuing to invest in the country, and has recently acquired Ztelic, a Beijing-based startup which focuses on social-network data. Yahoo has also mentioned that its core search engine will continue to function in the country. It looks like under CEO Marissa Mayer, Yahoo is following Google’s methodology of axing products that are under-achieving as the brand tries to reinvent itself.