YouTube just announced that they officially broke the one billion active user per month mark.  This would make YouTube one of the two most actively visited websites on the Internet today.

One rule in business is you go where the people are and if you are going to sell you must have (or invent) a need or want.  Obviously videos today are the need or want, and YouTube is where the people are. According to Google, YouTube has officially broken the 1 billion-user month mark, which means that one out of every two people on the Internet or one out of every 7 people on earth use the website each and every month.

The user-generated video website was quite the success since its inception, and it operates as the second most popular search on the Internet after Google main search engine, according to Google's research data.

In an official YouTube blog post announcing the historical achievement, they said the monthly viewers on the video site would be equivalent to ten Super Bowl audiences. They went even further to give the reader an idea of the size of their audience saying, "If YouTube were a country, we'd be the third largest in the world after China and India."

Google says that people are watching the equivalent to 4 billion hours of video per month on the site, and many user sites and videos are breaking viewing records in their own right.  Just recently the Sesame Street YouTube channel topped the 1 billion-view mark, and Psy’s ‘Gangnam Style” video was able to break the 1 billion view mark for the one video alone!

Gunnard Johnson who serves as an advertising research director for Google says that the views are partly stemming from what the Nielsen research firms refers to as ‘generation C’.  Generation C makes up a massive number of people that view videos on their mobile devices. 

Writing on Google’s official blog post: “…an entire generation has grown up watching content on their own terms. This generation is defined by the Internet, mobile, and social – consuming content when and where they want.”  Johnson went on to say that Generation C thrives on what they call the ‘four Cs’, which are connection, creation, community and curation.