According to the BBC, securing coverage rights may cost “billions of dollars” for many broadcasting companies who wish to cover the events on their respective networks. Hence, it is amazing—and a mystery—that YouTube managed to pull off this deal with the International Olympic Committee (IOC).
Regardless of whatever went on behind the scene to get YouTube the broadcasting rights, this is incredible news for many countries around the globe. As long as there’s an internet connection (possibly broadband for HD contents), people from the 64 selected countries can stream live the Olympic Games without having to pay a dime—or whatever currency they’re using. Some of these countries include India, Indonesia, Kenya, and Nigeria. A complete list can be found here.
Link to the IOC's announcement concerning the 64 countries is down, but here's the full list:
The live-streaming on the IOC’s YouTube channel will provide exclusive digital access to the London 2012 Olympic Games in territories where digital broadcast rights have not already been acquired by the IOC’s broadcast partners:
Afghanistan, Bangladesh, Brunei, Bhutan, Cambodia, East Timor, India, Indonesia, Iran, Laos, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Nepal, Pakistan, Papua New Guinea, Singapore, Sri Lanka, Thailand and Vietnam.
And in 42 Sub-Saharan African territories on a non-exclusive basis, including:
Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Democratic Republic of Congo, Republic of Congo, Côte d’Ivoire, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mozambique, Namibia, Niger, Nigeria, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, Swaziland, Tanzania, Togo, Uganda, Zambia and Zimbabwe.