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Zhi Zhen Internet Technology sues Apple for “Siri” trademark

After the dust of the Proview-Apple iPad dispute has settled, the barrage of trademark infringement claims against Apple in China is beginning to build up steam again.  A few days ago, a chemical company filed a complaint against Apple for the Snow Leopard trademark, and today Zhi Zhen Internet Technology has come forth with a complaint about the “Siri” trademark.

After the dust of the Proview-Apple iPad dispute has settled, the barrage of trademark infringement claims against Apple in China is beginning to build up steam.  A few days ago, a chemical company filed a complaint against Apple for the Snow Leopard trademark, and today Zhi Zhen Internet Technology has come forth with a complaint about the “Siri” trademark.

Zhi Zhen is claiming that their “Xiao i” robot is the rightful owner of the Siri trademark, because according to the official Zhi Zhen website, Xiao i is described as the “Chinese Siri”—a “chatting robot system”

Apple’s website describes their Siri technology as being able to “understand what you say, knows what you mean and even talk back.”  Apple’s robotic-query-answering Siri, Zhi Zhen believes, is similar to their chatting system in description (not so much in function), and therefore Zhi Zhen should be the owner of the Siri trademark. 

Zhi Zhen reportedly contacted Apple in May to settle the dispute without litigation, but nothing fell through, which then led the internet firm to file a lawsuit against Apple on June 21. 

Legal analysts suspect that the possibility that Zhi Zhen will demand $60 million or more is very likely.   

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