zteera ZTE announces Era quad core Android smartphone

ZTE has announced its Era quad-core Android smartphone at the Mobile World Congress event in Barcelona, touting it as one of the thinnest high-end devices on the market.

ZTE has announced its Era quad-core Android smartphone at the Mobile World Congress event in Barcelona, touting it as one of the thinnest high-end devices on the market.

 
The ZTE ERA features a 4.3-inch screen, an Nvidia Tegra 3 quad-core mobile processor, 8GB of storage with room to expand via a MicroSD card, and an Nvidia Icera 450 HSPA+ modem.
 
The device is just 7.8mm thin and also comes with Android 4.0 or Ice Cream Sandwich, the latest version of Google's mobile operating system.
 
zteera ZTE announces Era quad core Android smartphone
 
ZTE is hoping that this device and others like it helps push it to becoming one of the top three handset makers by 2015, a goal that is certainly achievable given recent growth of 50 percent in handset shipments and a whopping 400 percent increase in smartphone shipments. It currently holds the number four spot and is seeing faster smartphone growth than any other company except Apple.
 
“In 2012, ZTE products will be building up from the low-middle end of the market into the middle-high end, with the ZTE Era being the best example of that development,” said He Shiyou, EVP and Head of the Terminals Division at ZTE. “We will continue our long-standing cooperation with operators around the world, but we will also continue to build our distributor channels (both ODM and OEM), and we will be focusing our marketing in particular on the high-end markets of Europe, America, Japan and China.”
 
The ZTE Era will launch in China and Europe in the second half of 2012.