farmville Zynga says social games are not really social

Social game developer Zynga claims that social games are not really social, but it is working on ways to make future games more of a multiplayer experience.

Social game developer Zynga claims that social games are not really social, but it is working on ways to make future games more of a multiplayer experience.

 
Bob Bates, CCO of Zynga, told GamesIndustry that the company is “still in the infancy of understanding” about what is possible to do and what makes a game truly social. “Right now we're viral, but true social, where you feel like you're actually playing with your friends, not 'I'm playing here, he's playing there' is still ahead.”
 
This is an interesting perspective, as Zynga is one of the companies people think of when they hear the words “social gaming,” but the company clearly sees things differently.
 
farmville Zynga says social games are not really social
 
There is certainly an element of truth to Bates' comments. Simply clicking on a browser-based game within Facebook and sharing some unlocks and achievements as status updates is not exactly a truly social experience, particularly when many people ignore game invites and see game status updates as bordering on spam.
 
Bates wants Zynga to introduce real social gaming in the sense of friends playing together, but that raises the question of whether or not this is simply multiplayer and if social gaming does not really go beyond tacking a normal game experience onto social networks.
 
Regardless, it looks like Zynga's next move will be to make true multiplayer online games, where users get to play simultaneously rather than taking turns or waiting for certain time restrictions to elapse. This would make social gaming closer to an MMO, albeit on a much smaller scale, but this true multiplayer experience could entice a lot more casual gamers to the studio's successful titles.
 
Source: GamesIndustry