Creative Technology Ltd. and QMax Communications Pte Ltd today announced that Creative, inventor of Creative inPerson™, a wireless video conferencing system, has unveiled the revolutionary Creative inPerson Conferencing Service and appointed QMax as a service partner in Singapore. This joint partnership brings together a worldwide leader in audio and video innovations and the premium service provider of wireless Internet access in Singapore.

Creative introduced Creative inPerson, a breakthrough in video conferencing technology, design, price and ease-of-use at the Consumer Electronics Show in January 2008 in Las Vegas, USA. The portable, wireless Creative inPerson system enables business executives to enjoy a high resolution video and audio multi-party call with multiple offices participating from around the world at a fraction of the cost of other video conferencing systems - bringing expensive video conferencing outside the corporate boardroom. Each party can join a Creative inPerson conference from a Creative inPerson system, through a PC with the Creative inPerson inVite, and even from a cell phone for voice call. Business executives can experience high resolution video display on the system's seven-inch screen with high quality audio on its built-in speaker, or output to a large screen LCD or plasma display. With its breakthrough price and ease of use, all of the employees in a company can communicate via Creative inPerson, dramatically reducing the need for travel, increasing productivity, saving cost, and at the same time, reducing their carbon footprint.

As part of the collaboration, QMax will provide the support and service elements of Creative inPerson Conferencing. The unique and cutting-edge infrastructure and technology behind Creative inPerson is brought together by Creative and InnoMedia Pte Ltd in a joint technology partnership announced today. QMax will be using the infrastructure and technology to provide the Creative inPerson Conferencing Service in Singapore. Through this relationship, Creative inPerson customers will benefit from QMax's excellent customer service and its experienced round-the-clock helpdesk support. In addition, onsite services provided by the QMax team will also be rendered to corporate customers who may require a higher level of quality assistance.

"QMax has a strong and credible track record in providing services to enterprises in Singapore. By leveraging on its close relationship and intimate knowledge of the business enterprises' needs in Singapore as well as key elements of QMax's highly successful support network, we are confident that our customers will enjoy the service level which they so truly deserve when using Creative inPerson, the premium product in video conferencing today," said Willie Png, Vice President of Video & Imaging for Creative. "Partnering QMax gives us the assurance that our Creative inPerson customers in Singapore will be well supported with a quality Internet network as well as a perfect platform to differentiate our premium products and services in the video conferencing arena."

Creative will continue to develop Creative inPerson which will revolutionise the way people communicate, while QMax will build on its core expertise and its commitment in enhancing the service component of this new product by leveraging on its understanding of business enterprises in Singapore and their diverse needs.

"Creative is the ideal partner for QMax, sharing our vision in providing an affordable and uncomplicated wireless conferencing solution that meets business communication needs in Singapore," said Alex Tan, Director of QMax. "Creative is a worldwide leader in innovative audio and video technology and we are proud to have them as a strategic partner in delivering this breakthrough in video conferencing."

Pricing and Availability
Creative inPerson and Creative inPerson Conferencing Service provided by QMax in Singapore will be available on 17 March 2008. Creative inPerson is available at the suggested retail price of S$1,200.00 with QMax monthly service fee at S$25.00.

Creative Technology Ltd. and InnoMedia Pte Ltd today announced a joint technology partnership for Creative inPerson™, a wireless video conferencing system introduced at the Consumer Electronics Show in January 2008 in Las Vegas, USA. Creative inPerson, a breakthrough in video conferencing technology, design, price and ease-of-use, offers multi-party and cross-platform capabilities and high quality Creative inPerson Conferencing. The joint partnership marks the strategic alliance of two top players in their respective industries.

Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative has been able to leverage on its leading-edge audio technology and research and development capabilities to expand into many markets.

Widely recognised as a global leader for product innovation in the audio, video and personal digital entertainment segments, Creative's innovative hardware, proprietary technology, applications and services enable consumers to experience high quality digital entertainment - anytime, anywhere. Furthermore, Creative has forged partnerships with some of the industry's top technology companies and developers worldwide, fortifying its strength and leadership in product innovation and research and development.

InnoMedia has invested more than 12 years of research and development resources in developing voice and video over IP products and solutions, and has gained years of know-how in operating efficient Voice/Video IP networks and services. InnoMedia leverages advanced technology to automate labour intensive back-end telecom operations and dramatically reduce costs.

InnoMedia delivers its cutting-edge technology to major service operators and strategic partners such as Creative, CK Communications (a subsidiary of Cheung Kong Holdings), Hutchison Global Communications and Reliance Communications, by providing them with innovative products, efficient network solutions and comprehensive service operations, and enabling them to focus on providing service and capturing markets aggressively. In addition, InnoMedia is working closely with Creative to design, develop and deploy innovative solutions that will enable new and exciting services for its customers.

The Creative inPerson Conferencing technology partnership brings together Creative's vast experience in designing audio and video consumer devices and InnoMedia's expertise in providing leading-edge infrastructure and network solutions. QMax Communications Pte Ltd, a premium Singapore service partner appointed today, will be using the infrastructure and technology to provide the Creative inPerson Conferencing Service in Singapore.

The compact and lightweight Creative inPerson is easy to use, and is designed with an integrated SureConnect Technology™ to ensure a reliable, fast and easy connection via Wi-Fi or LAN connection. It is equipped with a built-in speaker, dual microphones with integrated Acoustic Echo Cancellation technology to offer crystal clear voice quality. Its wide-angle precision glass lens built into a flexible rotating bezel and high-grade sensor with superb low light performance enables it to deliver stunning video output on its built-in LCD display, or output to a large LCD or plasma screen. The combination of all these features makes the system a very useful business tool for one-on-one or multi-party small group meetings among executives. Each party can join a Creative inPerson conference from a Creative inPerson system, through a PC with the Creative inPerson inVite, and even from a cell phone for voice call.

Creative inPerson will revolutionise the way people communicate. At a fraction of the cost of other complicated video conferencing systems, Creative inPerson makes it possible for companies to equip meeting rooms and a greater number of executives with the system, reducing traveling time and distance for meetings and effectively reducing carbon footprint.

"The massively complex tasks of integrating wireless consumer mobile conferencing system together with its plethora of services and solutions are made possible only by combining the strengths of Creative and InnoMedia, a leader in the field of video communication solutions and network operations. InnoMedia brings to the partnership a wealth of technological expertise and operational know-how enabling us to offer this video conferencing infrastructure and service quickly and efficiently," said Sim Wong Hoo, Chairman and CEO of Creative.

"Creative is a leader in product development who has the ability to develop great innovative consumer devices with their audio and video expertise. We are very pleased to share our knowledge in infrastructure and network operations in rolling out this video conferencing service to the market, bringing high quality and affordable communications experience to end users," said Ng Kai Wa, Chairman and CEO of InnoMedia.

With the collaboration, Creative and InnoMedia aim to make Creative inPerson accessible and affordable for every business executive in the office.

Pricing and Availability
Creative inPerson will be available in Singapore on 17 March 2008. Creative inPerson is available at the suggested retail price of S$1,200.00 with a monthly service fee at S$25.00. The monthly service plan currently offers unlimited Creative inPerson Conferencing. Multi-party Creative inPerson Conferencing and PSTN call-out services will be available in April 2008.